Name
*
First Name
Last Name
Email
*
Phone
*
(I won't call you out of the blue, but if we work together, it is important for me to have this easily accessible in my files via this document when we have calls scheduled)
Country
(###)
###
####
Mailing Address
Address 1
Address 2
City
State/Province
Zip/Postal Code
Country
What is the name of your company/organization/business?
What do you do? (Please provide a company description, and list of services/products offered.)
Do you have a tag line for your business? If so, what is it?
Who will be involved in the style or review, or other decisions of the new branding? (Names: First Last)
Do you have current branding? If so, what colors, fonts, styles are used? (You may provide a logo via email if preferred)
Why was your company founded? What is your mission statement?
What solutions do you offer to people?
What motivated you to start this business/organization?
If your customers had to describe your company/organization in one word, what would it be?
What do you hope your company can be known for?
Who is your audience? (Who is most likely to use your product or service?) Be as detailed as possible: What do they like? What kind of lifestyle do they live? Where do they spend time? What do they do? What are they interested in? etc.
Who currently uses your product the most?
Are you looking to expand, modify, or completely change your target audience, or will it remain the same? If changed, why?
What are your current main forms of advertising?
How do most customers find out about your company?
What is the average income level of your audience/user base?
How many employees does your company have on staff?
What are the strengths and weaknesses of your company?
Where do you see your company in 5 years? 10 years?
Is there anything else about your company we should know about?
Who are other players in your field, either local, national, or global?
What makes your business different from others in your field and why should people do business with you?
What is the reason for modifying or redesigning your logo?
Why does your company use the current colors, fonts, and style?
Where will the logo be primarily used?
Are there any elements you would prefer to see in the logo?
In your opinion, what defines a well-designed logo?
Do you have a preference on if the logo is text based, icon based, or a combination of both?
What restrictions, if any, might there be on the logo?
What words or icons must be included in the logo?
List one to three logos from any company you believe are designed well and why.
List one to three logos from any company you believe are *not* designed well and why.
In your opinion, what is the primary purpose for a logo?
Do you have a deadline for when the branding needs to be completed?
Do you foresee any needed modifications in the next year?
What is the primary reason you chose elasticfate to create your branding?
Which is most important for you: quality, speed, or cost? (Choose ONE only.)
Will you be needing any other services in addition to this logo design?
We feel that the work we do for our clients should be viewed as an investment to the success of your business or organization, and less like an expense that won't be recovered. Being realistic, what investment budget is available for this project?